Finding symmetries in an unsymmetrical world ..

Posts Tagged ‘The secret

Yesterday I met a collegue in the elevator , and whilst both of us were rushing to catch the evening shuttle, he exclaimed “ I missed it , already !”

To which I quoted ” If you think you have, you have..”

For a moment he stared at me, for although we happen to sit on the same floor, I have hardly had any interaction with him.And he wasn’t expecting to be overheard as he made this “decalration to self”. To wind things up, I just closed it with ,”Have you read The Secret “, I will tell you about it tomorrow”

This morning I sighted him at the coffee corner.Excited that I was, I asked him, if he could catch the shuttle yesterday. He did !

So here’s all that I wanted to tell him and you ..

The Secret finishes with the Law of attraction and the power of the principle of reinforcement.i.e your thoughts become things, for everything happens to you twice ,once in your mind, and once when you Do it .

The book closes with the reinforcement of the belief that you get all that you truly DESIRE. So if you are not getting all that YOU want, give it a second thought, are you being skeptical that “will I get it?”, or do you simply BELIEVE. Believe that somehow everything will fall in place and you will be OK.

After I read the book, open as I am to trying out new things , I convinced myself to replace every negative and self-doubting thought by a positive affirmative thought , I will get it .

Because “Thoughts become Things ..”

To substantiate :


As you work out in the gym with the thoughts of a positive, toned , heathier you, you no longer bother about the muscles and ligaments that hurt ,for your mind has tutored your body, to be patient, and to persist, because YOU want to be fit, build your stamina. These muscles which used to cry out claiming you were rude, persist and support you. This is the power of mind. 

I belive why you get what you think, is because you make your mind stronger enough for this desire to turn true, and you subconsciously take actions to commensurate it. So take that firm belief,see yourself as holding that object that you desire,palce that you wanted to go to, or the education and information base you wanted to build and you will ACT. And more so, you will enjoy it, because it no longer looks ACTION to you, it looks something that enables you to reach there faster .

This morning I read Becky’s wonderful post on “Reinventing the self.. If you must make that one change today, work out on your thoughts, for they morph into reality .

And don’t wait for that pink slip to do what you have always wanted to, do it right way, if you should.

Like everything else, it is not easy, and you will run , want to wander, just put , and you will be fine eventually, ROME wasn’t built in a day .

To begin, create it in your mind, and STICK on !

Here is a related awesome post that you will LOVE : Running to finish..




Ask, believe and you will receive..



..And why being Creative will solve most of your problems if not all.


1. Outsmart your competition

The most obvious reason is that by still tuning in, you can knock off the weaker competition, and by a big margin .

But the point?

Where do I get the money from , simple , be creative, use low budget adds that Stick on, and that do not have to be telecasted endlessly to remind the customer of the sulking product on the shelf when he is out for his monthly groceries.

2. By being persistent and “hanging in” you send out a subtle message that you care more for the long term market positioning and “are there to stay”, unlike the companies who are spendthrift in bullish times and disappear in thin air in the  turbulent ones.


3. You send a selective message to the customer, because he wants to know what makes you STILL optimistic

Who doesn’t adore persistent people ?

Towards this the most lovable example I like to quote of is that of Obama, for he stood for Hope, belief and Trust that together they CAN. This Hope stood against the back drop of the most turbulent recessions in the contemporary times, but the definition of  Recession  which is “six consecutive months  of downturn in GDP there have been recessions every 4 or five years in US since 1854, and 112 recessions in 21 OECD countries since 1960 ( Source : Ogilvy And Mather)

So, if in the bad times you stand along with the customer and make him BELIEVE that the bad times will pass, you WIN.

4. The principle of Reinforcement

According to the principle of reinforcement, “Things stick on and tend to become a habit when persistently done “

The book ‘The Secret’ details more about it. Read my previous post here for more on this .

It is more likely the consumers purchasing habits stay on after the bad times,and you have acquired a larger customer base in transit.

5. Tell a story

Everyone loves stories.

Create a story of survival, and narrate it ! Simple .

People like genuine stories, stories of change, off beat, one that speaks the context. It doesn’t do much good to have beautiful model sliding on the sofa set , that symbolizes consumerism to 300 million middle class of India . Tell a story (may be )about a carpenter who is passionate about the joy he gets from building.

Air the narrative, and place them well in terms of channels that you broadcast this at.

A housewife who is sulking at “saas bahu..” isn’t interested in what joy it is to OWN an apple Ipod and go for a morning walk , may be if you told her that she could plug in her ipod shuffle when the saas gets nasty, that would do the magic.

If your product doesn’t have it, create it, but ultimately the product competes on its utility , especially for re-use items like food products, cosmetics and other utility items.

6. Throw your model of selling to a band of customers get a new one instead

Stop advertising believing that of the 100 customers you target, at least 20 will end up buying your product. This no longer works in the age of internet, when the consumer has your rival’s product specification and price quotes , past performance and every possible data at the tip of his finger.It is basic “Demand and Supply” and the only way to outwit is by being smart!

The new is that of Social Marketing. May be you are late , but late enough ?

Get the stats, spend money on getting authentic numbers, know who buys YOU and why ? know his pain points, alleviate it, create a happy consumer and he in turn will sneeze to get you al least 5 ! The good news is that the consumer trusts another consumer, and so is the bad news. Get out there, talk to HIM, and let him know that you are working on your Achilles”s heel  and that his voice does matter.



Those who survive are not just tough, they are smart, and adapt quickly


Time no doubt is by far your most precious commodity, and there are people everywhere who want you to listen, but why should you listen?

Seth writes that “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”.

The key here setting a channel for a one to one connection where the consumer participates and is involved in what he wants to receive and how he wants to receive it.

In essence it means narrowing down your resources and energy to set up an interaction with someone who is actually listening.Think of it this way, do you keep barging your way at your manager if he is not listening? You don’t, so does the new age marketing say.


To GET someone get interested in you, you have to FIGURE OUT what he wants, and then tailor the message you send out to him, telling why and how these needs are met. And if they aren’t the consumer will anyway not buy your services, you might just not waste your energy here.


Now the point is how to get someone interested in what you have to offer in a world which is full of clutter and noise, well simple as it turns out, it is by being  remarkable!

You are probably not in a business, but you still have to market yourself, why ? because sooner or later someone will REPLACE you.And to be where you are, you need to keep running !

And how do you become remarkable ? 

By concentrating your energy into things that you can be best at.

There is this law of attraction which says “that feelings and thoughts can attract events, from the workings of the cosmos to interactions among individuals in their physical, emotional, and professional affairs “


 The Secret lists three required steps — “ask, believe, receive” — as the essence of the Law of Attraction:



Commentary by Gazette

Commentary by Nibbana


Know what you want and ask the universe for it.

This is where you need to get clear on what it is you want to create and visualise what you want as being as ‘real’ as possible.


Feel and behave as if the object of your desire is on its way.

Focus your thoughts and your language on what it is you want to attract. You want to feel the feeling of really ‘knowing’ that what you desire is on its way to you, even if you have to trick yourself into believing it – do it.


Be open to receiving it.

Pay attention to your intuitive messages, synchronicities, signs from the Universe to help you along the way as assurance you are on the ‘right’ path. As you align yourself with the Universe and open yourself up to receiving, the very thing you are wanting to manifest will show up.


Life is waiting for you to be your best, and it is conjuring everything to help you so it. The obstacles are the things that you just see when you take your eyes off the goal, keep staring.






The best shortcut is that there is no shortcut at all.





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