Finding symmetries in an unsymmetrical world ..

Posts Tagged ‘permission marketing

“I agree with you, Well, the idea is that, I will show you in a moment, that the results hold true…”   the more the presenter stuttered the more the listeners shied away. Stuttering in itself is NOT such a blockade to selling your ideas,  but like a down-hill-trip  it gets you down – and before you know – The Show time is OVER, Thank You ! 

While it is clear that this is the last thing , you would want to EVER do to YOUR brainchild, Your IDEAS, why do people,  then Stutter  ? 

SIMPLE , they CHANGE THEIR MIND , while , before and during speaking .

[So , now, you get the background , hopefully .]

Ok, first let me admit that I am not an excellent communicator myself, but I have worked enough on the things that “can be fixed “

What we are not talking about is public speaking, we are talking about THEM , not YOU. And that is the difference . That is – grabbing your audience by their neck, and earning that attention, or better put “Permission to market”

I think in a pyramid manner – so here are some thoughts I will leave you away with – nothing mentioned here is that which you might not know, but like a self reinforcing loop- if we program ourselves to think about the audience we have just “sold” what we set to .

  1. When you don’t know the answer, and please say so. Over stated, under practiced. Point.
  2. Deck YOUR best CARDS , and play them FIRST .
  3. If people feel nothing, They do nothing .  You HAVE to MAKE them feel . (Idea credits , John Kearon CEO, Brain Juicer , @ TEDx RhineMain )
  4. The goal of persuasion is NOT the flowers in the PITCH but the GOAL is — that which sells.
  5. There is no TRUTH, just FACTS. Truth , is an interpretation of our view points .
  6. Getting emotionally attached to your Idea/pitch is the worst form of narcissism .
  7. LISTEN. CLARIFY . BUY TIME TO THINK , but do not open the mouth and remove all doubt .
  8. Re-learn, re-read, re-arrange , collect your thoughts. OFTEN .
  9.  HUMILITY wins you more ears than arrogant persistence , (almost) Always .
  10. MAKE a STRIKE when YOU have THEM.

It’s about THEM .POINT .

Ekta

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I read this interesting post by Perry Belcher. Like all good ways to market in these tough times, It sets out to tell a complete story, So when You say “The kids each free ..” So? You don’t have to do the dishes tonight..

 

Or,

Disk Brakes SO You Can Stop Quickly and Protect Your Family.

Smells Great SO ,So She Won’t Be Able To Keep Her Hands Off You.

  

Marketing is about setting out with a message that people want to hear as end consumers of the product, so it is more likely that if you tell them a story they already know, they will buzz off , and why shouldn’t they ?

Everyone has a limited amount of time, and by deciding to give it to paying Attention to you < Permission Marketing>, they are giving you a privilege. More likely if you cannot add value, they will sure dangle between the channels knowing what NOT to see. And your product is sure doomed indiscoverable even after you have spent loads on promoting it.

 

Be different, be heard, and use the privilege of being heard judiciously creating an aha customer experience on every occasion. 

So, when you are narrating a story, are you being just, and completing it ? or are you tweaking it believing that people just don’t care. Lucikly,they do, at least here at Triiibes.


~

ek

“Everybody Can be great. Because everybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and your verb agree to serve. You don’t have to know about Plato and Aristole to serve. You don’t have to know Einsteins theory of relativity to serve. You don’t have to know the second theory of thermodynamics to serve. You only need a heart full of grace. a soul generated by love.”

 Dr Martin Luther King.

 


Time no doubt is by far your most precious commodity, and there are people everywhere who want you to listen, but why should you listen?

Seth writes that “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”.

The key here setting a channel for a one to one connection where the consumer participates and is involved in what he wants to receive and how he wants to receive it.

In essence it means narrowing down your resources and energy to set up an interaction with someone who is actually listening.Think of it this way, do you keep barging your way at your manager if he is not listening? You don’t, so does the new age marketing say.

 

To GET someone get interested in you, you have to FIGURE OUT what he wants, and then tailor the message you send out to him, telling why and how these needs are met. And if they aren’t the consumer will anyway not buy your services, you might just not waste your energy here.

 

Now the point is how to get someone interested in what you have to offer in a world which is full of clutter and noise, well simple as it turns out, it is by being  remarkable!

You are probably not in a business, but you still have to market yourself, why ? because sooner or later someone will REPLACE you.And to be where you are, you need to keep running !


And how do you become remarkable ? 

By concentrating your energy into things that you can be best at.

There is this law of attraction which says “that feelings and thoughts can attract events, from the workings of the cosmos to interactions among individuals in their physical, emotional, and professional affairs “

 

 The Secret lists three required steps — “ask, believe, receive” — as the essence of the Law of Attraction:

 

Step

Commentary by Gazette

Commentary by Nibbana

Ask

Know what you want and ask the universe for it.

This is where you need to get clear on what it is you want to create and visualise what you want as being as ‘real’ as possible.

Believe

Feel and behave as if the object of your desire is on its way.

Focus your thoughts and your language on what it is you want to attract. You want to feel the feeling of really ‘knowing’ that what you desire is on its way to you, even if you have to trick yourself into believing it – do it.

Receive

Be open to receiving it.

Pay attention to your intuitive messages, synchronicities, signs from the Universe to help you along the way as assurance you are on the ‘right’ path. As you align yourself with the Universe and open yourself up to receiving, the very thing you are wanting to manifest will show up.

 

Life is waiting for you to be your best, and it is conjuring everything to help you so it. The obstacles are the things that you just see when you take your eyes off the goal, keep staring.

 

 

  

~

ek 

The best shortcut is that there is no shortcut at all.

 

 

 

 


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