Finding symmetries in an unsymmetrical world ..

On story telling and Peeling the Onion

Posted on: February 28, 2009

I read this interesting post by Perry Belcher. Like all good ways to market in these tough times, It sets out to tell a complete story, So when You say “The kids each free ..” So? You don’t have to do the dishes tonight..

 

Or,

Disk Brakes SO You Can Stop Quickly and Protect Your Family.

Smells Great SO ,So She Won’t Be Able To Keep Her Hands Off You.

  

Marketing is about setting out with a message that people want to hear as end consumers of the product, so it is more likely that if you tell them a story they already know, they will buzz off , and why shouldn’t they ?

Everyone has a limited amount of time, and by deciding to give it to paying Attention to you < Permission Marketing>, they are giving you a privilege. More likely if you cannot add value, they will sure dangle between the channels knowing what NOT to see. And your product is sure doomed indiscoverable even after you have spent loads on promoting it.

 

Be different, be heard, and use the privilege of being heard judiciously creating an aha customer experience on every occasion. 

So, when you are narrating a story, are you being just, and completing it ? or are you tweaking it believing that people just don’t care. Lucikly,they do, at least here at Triiibes.


~

ek

“Everybody Can be great. Because everybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and your verb agree to serve. You don’t have to know about Plato and Aristole to serve. You don’t have to know Einsteins theory of relativity to serve. You don’t have to know the second theory of thermodynamics to serve. You only need a heart full of grace. a soul generated by love.”

 Dr Martin Luther King.

 


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