Finding symmetries in an unsymmetrical world ..

Posts Tagged ‘Seth Godin

Earning the Attention , “Permission to Market “

Posted by: ekta1007 on: February 7, 2012

“I agree with you, Well, the idea is that, I will show you in a moment, that the results hold true…”   the more the presenter stuttered the more the listeners shied away. Stuttering in itself is NOT such a blockade to selling your ideas,  but like a down-hill-trip  it gets you down – and before [...]

Choosing To Engage

Posted by: ekta1007 on: September 19, 2010

It is four am, I wake up, a voice within me tells me, “Are you insane? Go to sleep.” Year after year, it keeps telling me that today is not the right day. That today I deserve an extra hour of sleep and that I can afford to miss the jog and the morning sun. [...]

My story Of change

Posted by: ekta1007 on: September 18, 2010

” Stories of Change do not lie under your bed. Slogging and plodding –that’s the only way you get to the last page –as you finally brim past that mediocrity and usher into the “Remarkable” . Where is the purple cow in you ? Change lanes NOW ! “    Change lanes here       – One [...]

Lessons from the street

Posted by: ekta1007 on: May 13, 2009

The pretext before I take up from here :   I was reading this amazing post on kindling your curiosity; sure it must have kindled mine, because a day later I found myself writing this. At the heart of it, Sam lays the proposition “. If we are going to be people who fully develop and [...]

On story telling and Peeling the Onion

Posted by: ekta1007 on: February 28, 2009

I read this interesting post by Perry Belcher. Like all good ways to market in these tough times, It sets out to tell a complete story, So when You say “The kids each free ..” So? You don’t have to do the dishes tonight..   Or, Disk Brakes SO You Can Stop Quickly and Protect [...]

Story telling: How close can you get?

Posted by: ekta1007 on: February 28, 2009

They say if “to sell you don’t have to tell, but to sell well , you have to tell well..”  That prompts me into thinking, after all everything we do is about telling a story .   In his post ” Is marketing evil” Seth lays a fundamental proposition on Marketing . “Marketing is beautiful [...]

The amazing thing about Torque

Posted by: ekta1007 on: January 29, 2009

As per wiki, Torque is the tendency of a force vector to rotate an object about some axis (or fulcrum or pivot). Just as a force is a push or a pull, a torque can be thought of as a twist. Torque is also called moment or moment of force.  “Twist” here is a very [...]

All for this one moment

Posted by: ekta1007 on: January 19, 2009

Time no doubt is by far your most precious commodity, and there are people everywhere who want you to listen, but why should you listen? Seth writes that “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”. The key here setting [...]

What marketing is not !

Posted by: ekta1007 on: January 6, 2009

I really get annoyed when people mistake marketing to be synonymous with Selling. Selling, like branding is just one aspect of Marketing.  Marketing in true terms is about defining the product/services that you wish to sell in the open market, so where is the emphasis? It is on defining the product, this is the subject; [...]

Why Mediocrity does no one any good

Posted by: ekta1007 on: January 4, 2009

The pretext before I take up from here I do not recall when for the first time I did hear about not being a mediocre, but these days it tends to consume most of my time. Not just thinking about it, but getting out of what we call Mediocrity, and what will at best make [...]


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