Finding symmetries in an unsymmetrical world ..

Posts Tagged ‘Marketing

..And why being Creative will solve most of your problems if not all.   1. Outsmart your competition The most obvious reason is that by still tuning in, you can knock off the weaker competition, and by a big margin . But the point? Where do I get the money from , simple , be [...]

Story telling: How close can you get?

Posted by: ekta1007 on: February 28, 2009

They say if “to sell you don’t have to tell, but to sell well , you have to tell well..”  That prompts me into thinking, after all everything we do is about telling a story .   In his post ” Is marketing evil” Seth lays a fundamental proposition on Marketing . “Marketing is beautiful [...]

All for this one moment

Posted by: ekta1007 on: January 19, 2009

Time no doubt is by far your most precious commodity, and there are people everywhere who want you to listen, but why should you listen? Seth writes that “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”. The key here setting [...]

What marketing is not !

Posted by: ekta1007 on: January 6, 2009

I really get annoyed when people mistake marketing to be synonymous with Selling. Selling, like branding is just one aspect of Marketing.  Marketing in true terms is about defining the product/services that you wish to sell in the open market, so where is the emphasis? It is on defining the product, this is the subject; [...]


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