Earning the Attention , “Permission to Market “

Posted by: ekta1007 on: February 7, 2012

• In: The Think Tank
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“I agree with you, Well, the idea is that, I will show you in a moment, that the results hold true…”   the more the presenter stuttered the more the listeners shied away. Stuttering in itself is NOT such a blockade to selling your ideas,  but like a down-hill-trip  it gets you down – and before you know – The Show time is OVER, Thank You ! 

While it is clear that this is the last thing , you would want to EVER do to YOUR brainchild, Your IDEAS, why do people,  then Stutter  ? 

SIMPLE , they CHANGE THEIR MIND , while , before and during speaking .

[So , now, you get the background , hopefully .]

Ok, first let me admit that I am not an excellent communicator myself, but I have worked enough on the things that “can be fixed “

What we are not talking about is public speaking, we are talking about THEM , not YOU. And that is the difference . That is – grabbing your audience by their neck, and earning that attention, or better put “Permission to market”

I think in a pyramid manner – so here are some thoughts I will leave you away with – nothing mentioned here is that which you might not know, but like a self reinforcing loop- if we program ourselves to think about the audience we have just “sold” what we set to .

1. When you don’t know the answer, and please say so. Over stated, under practiced. Point.
2. Deck YOUR best CARDS , and play them FIRST .
3. If people feel nothing, They do nothing .  You HAVE to MAKE them feel . (Idea credits , John Kearon CEO, Brain Juicer , @ TEDx RhineMain )
4. The goal of persuasion is NOT the flowers in the PITCH but the GOAL is — that which sells.
5. There is no TRUTH, just FACTS. Truth , is an interpretation of our view points .
6. Getting emotionally attached to your Idea/pitch is the worst form of narcissism .
7. LISTEN. CLARIFY . BUY TIME TO THINK , but do not open the mouth and remove all doubt .
8. Re-learn, re-read, re-arrange , collect your thoughts. OFTEN .
9.  HUMILITY wins you more ears than arrogant persistence , (almost) Always .
10. MAKE a STRIKE when YOU have THEM.

It’s about THEM .POINT .

–

Ekta

Tags: Ekta Grover, John Kearon, LISTEN, permission marketing, Seth Godin