Archive for January 2009
Opportunity cost : what have you lost anyway ?
Posted by: ekta1007 on: January 21, 2009
Opportunity cost or economic opportunity loss is the value of the next best alternative foregone as the result of making a decision. Opportunity cost analysis is an important part of a company’s decision-making processes but is not treated as an actual cost in any financial statement. The next best thing that a person can engage [...]
Casino Capitalism: Why you need to be smart?
Posted by: ekta1007 on: January 19, 2009
- In: Finance
- 3 Comments
Are Economic Facts Driving Stock Prices or Merely Rationalizations for Existing Price Moves? At the heart of it this symbolizes Casino Capitalism. A question like this is sure to engage a debate from the houses, the hard core finanancial-academic-research savvy giants, and the wall street-speculating stock traders. The fact is that we are moving from [...]
Why Tomato Sauce is Consumerism ?
Posted by: ekta1007 on: January 14, 2009
- In: Finance
- 3 Comments
As per wiki, consumerism is “the equation of personal happiness with consumption and the purchase of material possessions.” A market always expands to fit the products in consumer needs, rather than products tailored to meet those needs. The marketing tantrums are aimed at making any consumer believe that he really wants to POSESS it. [...]
In the mood…
Posted by: ekta1007 on: January 12, 2009
Seth writes that to do something all you need is some MOOD , far from ordinary claims of not having enough information, that’s out there for you, waiting for you, all you need is the perseverance and persistence to put it. I know of a friend who always gives me enough ideas to juggle with [...]
Our Iceberg is Melting
Posted by: ekta1007 on: January 8, 2009
Just stumbled upon this amazing book, amazing because it teaches, but not preaches. It is a simple fable with profound lessons for working and living in an ever changing world. I admire the book because it is very difficult to make things simple. Here is the key take away from the book : SET THE [...]
Free Agent Nation: The future of working for yourself
Posted by: ekta1007 on: January 7, 2009
Knowledge is the currency of the new economy. In the information age (knowledge workers) that is just a passing fad and the Conceptual Age that eagerly waits for us with to adapt it, time has come to think different and believe in a Change. How soon this change will happen, we don’t know yet, but [...]
What marketing is not !
Posted by: ekta1007 on: January 6, 2009
I really get annoyed when people mistake marketing to be synonymous with Selling. Selling, like branding is just one aspect of Marketing. Marketing in true terms is about defining the product/services that you wish to sell in the open market, so where is the emphasis? It is on defining the product, this is the subject; [...]
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