audiatur et altera pars

The paradox of Supply and Demand :The other perspective

Posted by: ekta1007 on: September 1, 2009

There is a phenomenon that has long puzzed the economits view of the supply and demand, and it is the Giffen Goods .

A Giffen good is termed as a good which people consume more of as price rises. If that be it, how is it  that this class of good defies the supply and demand equation ?

The existence of the phenomenon was first identified by a Victorian-era British statistician, Robert Giffen.

There are three necessary preconditions for this situation to arise:

a.The good in question must be an inferior good,

b.There must be a lack of close substitute goods, and

c. The good must constitute a substantial percentage of the buyer’s income, but not such a substantial percentage of the buyer’s income that none of the associated normal goods are consumed.

Water, Rice and other staple foods have long been said to be an example of the Giffen goods.

Here’s another view though :

If rice be a Giffen good , then increase in the price should increase its demand. But if for the same amount of money one can afford much luxurious Meat, why would he buy Rice ?

Is it just because Rice would still be more affordable? But even if that be it, why does the demand rice ?

Looking at it from this perspective :

I consume 4 kgs of Rice and 2 Kgs of meat in a week (Assuming these make up the substancial part of my income.

The price of rice now shoots ,and I can only afford to buy 2.5 Kgs.

But rice still being more affordable I cut down on my consumption of meat,and buy rice instead .

Here’s the trick !

If the price of a Giffen  good increases, then the supply for these “luxurious goods ” must decrease ,and they would become more affordable, as there will be more supply of it due to less consumption !

Wouldn’t they appear to be more affordable?

This is a question that is seldom ever raised in the context of the Giffen Goods.

So, the price of so called “Giffen Good” has a virtually cap, after which the demand for it, Must decrease and it will conform to the normal supply and demand curve .

So here’s my take ( Probably justifying why Giffen Goods is a less noted  phenomena) :

There should be none on the Giffen goods, the goods at best can adhere to the inelasticy of the demand curve, i.e the increase in price doesn’t change the consumption of the so perceived vital goods .

~

ek

I doubt, I think therefore I amRené Descartes


20/20

Posted by: ekta1007 on: June 5, 2009

Back at school, 20/20 excited us so much, so much that only later we took it for granted, and as we grew up, the marks deceased from20 to 19 to 17, to 9.

So what was it when the class teacher drew a star on your right cheek, and your wrist, or gave you a candy every time you scored a 20, afterall many others did get it too.

It was “Creating a model of success”, a small achievable goal which leads you into believing that things are very much doable.

In his book our Iceberg is melting, the author John Kotter talks about producing short term wins by creating some visible, unambiguous successes as soon as possible.

So today, choose not to just think it over, but to CREATE something, which further affirms your belief in an activity or a goal.
Create small measurable goals and milestone, and keep working , it is easier to wok on granulated problems then on a heap, for it will scare you to take the initial plunge.

This day just choose to DO.

 

~

ek

Lessons from the street

Posted by: ekta1007 on: May 13, 2009

The pretext before I take up from here : 

 I was reading this amazing post on kindling your curiosity; sure it must have kindled mine, because a day later I found myself writing this.


At the heart of it, Sam lays the proposition “. If we are going to be people who fully develop and maximise our potential, it will be in large part because of our curiosity” , which is quite true, because in the contemporary world IDEAS drive processes .


And here’s the street for you .. 


I was standing in my backyard ,and relishing my evening tea after office ,when I a kid who was running on the ground ,trying to compete, with what it seemed to me , his sibling.

 And while he was running, he fell off. But he did something that most of us adults do not do when we grow up. He KICKED the ground.


 That must have sure kindled my curiosity and the creative genes , enough to mention it here in my post !


 What is it that we unlearn so soon as we grow up, simple, it is fighting back .

 

 When was it last that you stopped by and instead of saying that “it ain’t fair”, fought back instead ? And if you do not remember when it was , you are in serious trouble, and Do something about it !

 

As kids we are curious, have an inherent desire to explore , and reach out to what surrounds us, but as grow up we start taking things for granted .

 


As Seth mentions, when you pass by a cow ,adult that you are, you never say, ohh that’s a cow, but if you pass by a purple cow, you saw ..Waooo did you notice that !

The message is simple , are you being a purple cow, are you worth remarking ?


In the new era of twitter, other such micro blogging phenomenon and seemless social media what is the value to you give to those you interact with . Are you just consuming their time ? (and mind you time is by far the most precious commodity)


So today so something that kindles your creativite quotient, that not only make you say Waoo I did that , but makes you so good enough that people remark about the person you are .

 

This is not to say be good at everything, but be good at one thing ,and that speak out for you .


Before I leave you to yourself,here’s a treat for you !




It is a pretty old one, but substantiates it well !

 


~

 ek

 ”All who have accomplished great things have had great aim,have fixed their gaze on a goal that was high , one which sometimes seemed impossible.”

 

 

The thing about bozo’s and Solvitas perambulatorum

Posted by: ekta1007 on: April 13, 2009

On a sunny morning , I open my inbox and I find the following comments about me “pathetic web site, all blogs are dumb…..some movies are made, after release director thinks, why did I made such a dumb, idiotic movie, I guess same goes with the idiotic page of urs..”

And I must say, that is the best compliment I have ever got ! Why, simple, no one remarks if you do a good job , we have far less time for that , but yes, if you meet a good resistance, you are doing a wonderful job. Keep it Up ! Shout out loud, and pat your back!


The message : If you are working hard, sure there will be people to pull you down. Guy Kawasaki calls them bozo’s, they are the people who tell you why certain thing will not work, and why you don’t need to take a plunge.


Bozo’s come in all shapes and sizes, but the worst ones are the ones in your friend circle, those who actually monitor your thought process, and tune the message to what you want to hear. Because all battles are on twice, once in your mind, and once in the battle field, these bozo’s make sure you lose out with your mind.

Here is how to productively fight these and other battles  day in and day out.

In my earlier post I had introduced about Solvitas perambulatorum.Here I touch upon the vital aspects of increasing your creative output, by feeding your brain the thought food it so desperately needs.


Thoughts matter : You might have heard this endlessly, “Feed your Brain with positive ideas”, and for a good reason, for when you think about HOW and not WHY, you shift your focus from pondering to creating something of value. Your goal then subconsciously becomes hitting the problem hard , because now the problem seems to occupy most of your time and energy and solving it becomes your priority.


Use the inputs well : Just before you start your workout ,set with the problem in your mind. Since there is a better circulation of blood to the brain when you work out, there are chances that you will think about it from a different stand that you did not earlier .


A research carried out in the early 1980s by Marian Diamond, a neuroanatomist at the University of California at Berkeley, made some discoveries about brains in general and Einstein’s in particular that could revolutionize ideas about genius and help entrepreneurs who want to become more innovative. 

 

One of Diamond’s experiments was with rats, One group she placed in a super-stimulating environment with swings, ladders, treadmills, and toys. The other group was confined to bare cages. The rats in the high-stimulus environment not only lived to the advanced age of 3 (the equivalent of 90 in a man), but their brains increased in size, sprouting new glial cells, which make connections between neurons (nerve cells) As long ago as 1911, Santiago Ramon y Cajal, the father of neuroanatomy, had found that the number of interconnections between neurons was a far better predictor of brainpower than the sheer number of neurons. 

 

So, in rats, Diamond had created the physical footprint of higher intelligence through mental exercise. She then examined sections of Einstein’s brain — and found that it, too, was unusually “interconnected.”

It had a larger-than-normal number of glial cells in the left parietal lobe, which is a kind of neurological switching station that connects the various areas of the brain. It has long been known that unlike neurons, which do not reproduce after we are born, the connective hardware of the brain — glial cells, axons, and dendrites — can increase in number throughout life, depending on how you use your brain.

 

The more we learn, the more of these pathways are created. When we learn a skill such as riding a bicycle, We create connections between brain cells that remain, even if we don’t practice the skill for decades. Mental power is, in a way, connective power. 

Research data picked from the data  here .


Which is to say that working out works ! 

 

Find the connections :  There is a reason why a certain though comes to you, write it down if you feel there is a tinge of creativity .Even if you are not convinced, play safe ,still write it down, and get the post it notes stuck to your brain the next time you are out for your fitness regime.


Personally I feel that ever since I started using
Einstein factor , my ability to correlate and draw connections has increased considerably. Like all things, it is slow, and takes time , because you are effectively building new neuron connections which do not exist yet, but once they do your ability to think, create and build increases three dimensionally.


Stay tuned for more creative food ! And listen to bozo’s , they are there for a reason, for they tell you, where should your creative energy go .


~

ek

If you meet a strong resistance ,you are trying to change something fundamental. Keep up the good work.

 


Earthen pot or the brass pot :Which one are you ?

Posted by: ekta1007 on: March 17, 2009

There is this story about the earthen pot and the brass pot, where the brass pot proposed to the earthen pot one day that they go out in the world together. Fragile that it was, the earthen pot was reluctant, claiming that he would be safe by the fire. But the brass pot convinced the earthen pot to come along.

But the earthen pot could not survive the companionship and cracked after the ten steps that they took together.

The fable ends there, but here it just begins.


Are you the earthen pot, what’s keeping you from plunging out in the world?

Are you just excusing yourself believing that you are fragile, and torn.


I was just reading Lance Armstrong’s Its not about the bike. My journey back to life” . In an instance, Lance asked his Mom if her job was going nowhere, and she could outdo it any day; why dint she just quit.

To which she said  …”Son, You never quit.”


Simple as it may sound, but this one liner was so power packed  that all through his battling with the testicular cancer, a career that had just begun and was on the verge of a complete loss, and his fight for life, Lance kept reinforcing this and determined not to loose to the death and the odds of his survival.

And he DID WIN !


The point?

Simple, if you are weak, go put fire, burn yourself in it and come out with an astonishing stamina, for you can never win any battle when you have already lost it in your mind.

The sculpture is already inside stone, go morph it !


 

~

ek

 

 If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

 


The Secret Part Two

Posted by: ekta1007 on: March 12, 2009

Yesterday I met a collegue in the elevator , and whilst both of us were rushing to catch the evening shuttle, he exclaimed ” I missed it , already !”

To which I quoted ” If you think you have, you have..”

For a moment he stared at me, for although we happen to sit on the same floor, I have hardly had any interaction with him.And he wasn’t expecting to be overheard as he made this “decalration to self”. To wind things up, I just closed it with ,”Have you read The Secret “, I will tell you about it tomorrow”


This morning I sighted him at the coffee corner.Excited that I was, I asked him, if he could catch the shuttle yesterday. He did !

So here’s all that I wanted to tell him and you ..

The Secret finishes with the Law of attraction and the power of the principle of reinforcement.i.e your thoughts become things, for everything happens to you twice ,once in your mind, and once when you Do it .


The book closes with the reinforcement of the belief that you get all that you truly DESIRE. So if you are not getting all that YOU want, give it a second thought, are you being skeptical that “will I get it?”, or do you simply BELIEVE. Believe that somehow everything will fall in place and you will be OK.


After I read the book, open as I am to trying out new things , I convinced myself to replace every negative and self-doubting thought by a positive affirmative thought , I will get it .


Because “Thoughts become Things ..”


To substantiate :

 

As you work out in the gym with the thoughts of a positive, toned , heathier you, you no longer bother about the muscles and ligaments that hurt ,for your mind has tutored your body, to be patient, and to persist, because YOU want to be fit, build your stamina. These muscles which used to cry out claiming you were rude, persist and support you. This is the power of mind. 


I belive why you get what you think, is because you make your mind stronger enough for this desire to turn true, and you subconsciously take actions to commensurate it. So take that firm belief,see yourself as holding that object that you desire,palce that you wanted to go to, or the education and information base you wanted to build and you will ACT. And more so, you will enjoy it, because it no longer looks ACTION to you, it looks something that enables you to reach there faster .


This morning I read Becky’s wonderful post on “Reinventing the self.. If you must make that one change today, work out on your thoughts, for they morph into reality .

And don’t wait for that pink slip to do what you have always wanted to, do it right way, if you should.


Like everything else, it is not easy, and you will run , want to wander, just put , and you will be fine eventually, ROME wasn’t built in a day .


To begin, create it in your mind, and STICK on !


Here is a related awesome post that you will LOVE : Running to finish..

 


~

ek


Ask, believe and you will receive..

 


Killer Idea: The creative fuel ..

Posted by: ekta1007 on: March 11, 2009

Every time you write a blog, a book, a note, you want to outdo yourself vis a vis the last one. True with every thought that you share, you need to get better, organized , put in more refined thinking process at work.

But there are times, you run out of the creative fuel, and although you keep the thoughts alive and sparkling, you don’t quite think it is creative enough given what you wrote last.

And then you run skeptical, if what you would contribute, would add value to what your readers already know.

A book  has 250 pages, because the author wants you to know the pretext, and because it is not a fairy tale, so don’t SKIP that page, it is there because someone wants you to know something. Something that matters to him, inspires him to create something that goes beyond its function of facts and data, and is beautiful.

Idea begets idea, thoughts beget though..to get a killer one..a hunded need to be done ..

 

That said.. Keep writing ..


~

ek

If there is no meaning in what you think and do, one one, if you cann’t find one,  create one..

..And why being Creative will solve most of your problems if not all.

 

1. Outsmart your competition

The most obvious reason is that by still tuning in, you can knock off the weaker competition, and by a big margin .

But the point?

Where do I get the money from , simple , be creative, use low budget adds that Stick on, and that do not have to be telecasted endlessly to remind the customer of the sulking product on the shelf when he is out for his monthly groceries.


2. By being persistent and “hanging in” you send out a subtle message that you care more for the long term market positioning and “are there to stay”, unlike the companies who are spendthrift in bullish times and disappear in thin air in the  turbulent ones.

 

3. You send a selective message to the customer, because he wants to know what makes you STILL optimistic

Who doesn’t adore persistent people ?

Towards this the most lovable example I like to quote of is that of Obama, for he stood for Hope, belief and Trust that together they CAN. This Hope stood against the back drop of the most turbulent recessions in the contemporary times, but heyy..by the definition of  Recession  which is “six consecutive months  of downturn in GDP there have been recessions every 4 or five years in US since 1854, and 112 recessions in 21 OECD countries since 1960 ( Source : Ogilvy And Mather)


So, if in the bad times you stand along with the customer and make him BELIEVE that the bad times will pass, you WIN.


4. The principle of Reinforcement

According to the principle of reinforcement, “Things stick on and tend to become a habit when persistently done “

The book ‘The Secret’ details more about it. Read my previous post here for more on this .

It is more likely the consumers purchasing habits stay on after the bad times,and you have acquired a larger customer base in transit.


5. Tell a story

Everyone loves stories.

Create a story of survival, and narrate it ! Simple .

People like genuine stories, stories of change, off beat, one that speaks the context. It doesn’t do much good to have beautiful model sliding on the sofa set , that symbolizes consumerism to 300 million middle class of India . Tell a story (may be )about a carpenter who is passionate about the joy he gets from building.

Air the narrative, and place them well in terms of channels that you broadcast this at.

A housewife who is sulking at “saas bahu..” isn’t interested in what joy it is to OWN an apple Ipod and go for a morning walk , may be if you told her that she could plug in her ipod shuffle when the saas gets nasty, that would do the magic.

If your product doesn’t have it, create it, but ultimately the product competes on its utility , especially for re-use items like food products, cosmetics and other utility items.


6. Throw your model of selling to a band of customers get a new one instead

Stop advertising believing that of the 100 customers you target, at least 20 will end up buying your product. This no longer works in the age of internet, when the consumer has your rival’s product specification and price quotes , past performance and every possible data at the tip of his finger.It is basic “Demand and Supply” and the only way to outwit is by being smart!

The new is that of Social Marketing. May be you are late , but late enough ?

Get the stats, spend money on getting authentic numbers, know who buys YOU and why ? know his pain points, alleviate it, create a happy consumer and he in turn will sneeze to get you al least 5 ! The good news is that the consumer trusts another consumer, and so is the bad news. Get out there, talk to HIM, and let him know that you are working on your Achilles’’s heel  and that his voice does matter.


~

ek

Those who survive are not just tough, they are smart, and adapt quickly

 


On story telling and Peeling the Onion

Posted by: ekta1007 on: February 28, 2009

I read this interesting post by Perry Belcher. Like all good ways to market in these tough times, It sets out to tell a complete story, So when You say “The kids each free ..” So? You don’t have to do the dishes tonight..

 

Or,

Disk Brakes SO You Can Stop Quickly and Protect Your Family.

Smells Great SO ,So She Won’t Be Able To Keep Her Hands Off You.

  

Marketing is about setting out with a message that people want to hear as end consumers of the product, so it is more likely that if you tell them a story they already know, they will buzz off , and why shouldn’t they ?

Everyone has a limited amount of time, and by deciding to give it to paying Attention to you < Permission Marketing>, they are giving you a privilege. More likely if you cannot add value, they will sure dangle between the channels knowing what NOT to see. And your product is sure doomed indiscoverable even after you have spent loads on promoting it.

 

Be different, be heard, and use the privilege of being heard judiciously creating an aha customer experience on every occasion. 

So, when you are narrating a story, are you being just, and completing it ? or are you tweaking it believing that people just don’t care. Lucikly,they do, at least here at Triiibes.


~

ek

“Everybody Can be great. Because everybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and your verb agree to serve. You don’t have to know about Plato and Aristole to serve. You don’t have to know Einsteins theory of relativity to serve. You don’t have to know the second theory of thermodynamics to serve. You only need a heart full of grace. a soul generated by love.”

 Dr Martin Luther King.

 


Story telling: How close can you get?

Posted by: ekta1007 on: February 28, 2009

They say if “to sell you don’t have to tell, but to sell well , you have to tell well..”  That prompts me into thinking, after all everything we do is about telling a story .

 

In his post Is marketing evilSeth lays a fundamental proposition on Marketing .

“Marketing is beautiful when it persuades people to get a polio vaccine or wash their hands before doing surgery. Marketing is powerful when it sells a product to someone who discovers more joy or more productivity because he bought it. Marketing is magic when it elects someone who changes the community for the better.”

 

Think of it, if you can tell a story that persuade people to “DO” (Lead India Campaign) or ask “India” to learn to teach the disadvantaged children in the rural and under funded schools (Teach India)

Or, bring that sense of Unity through they Free hugs or “Mile Sur Mera Tumhara” . I think its all about how we tell the story, how compelling can it get .

 

 

 Telling stories that change, inspire, and persuade people into believing and seeing that creative common vision is where our future is, for it is only when we take  collective stand ,that the hopes and dreams  morph into reality , for when we start to work, no destination however distant seems unachievable.

 

The future for something to believe in , and persist is infinite. Stick on !

 

~

ek


There are six balls in an over, and you cant hit everyone one for a six. So, don’t throw your wicket away. So, don’t throw your wicket away. As long as you score more sixers than others, you’re alright.’   Piyush Pandey